Famous for designing and manufacturing luxury
cars, Bentley Motors has purchased RenderDrive hardware for use in its
styling studio. Bentley realised the potential for using ARTVPS’
photorealistic visualisation technology to help develop and promote its
brand after seeing promotional images produced
by Saddington and Baynes, a leading digital post-production studio.
The
images featured a computer generated Bentley Continental GT produced
using ARTVPS ray tracing technology and Bentley’s original engineering
data.
As the only 3D rendering
hardware technology of its type, ARTVPS RenderDrive provides a
dedicated and powerful platform that will enable Bentley to create
photorealistic images of design ideas and concepts throughout the
styling process.
Luis
Santos, project design manager
at Bentley said, ‘Producing photographic quality images from 3D data is
a powerful design tool that is equally important in design and styling
departments as in marketing and sales’.
‘To
enable us to continue developing cars true to the Bentley
marque, it is important for us to recognise technologies that will take
us to new levels of design capability.’ Brian Tyler, CEO at ARTVPS,
said, ‘We are very pleased that the Bentley Motors styling team will be
using RenderDrive as part of their toolkit
to visualise design ideas’.
‘Using high dynamic range (HDR)
images, original 3D data and ray tracing technology, to locate virtual
car designs in real world locations adds, a new level of realism to the
design process and beyond’.
‘We hope
this is the start of a long term relationship with ARTVPS and our ray
tracing technology’ Designed to maximise ray tracing performance,
RenderDrive offers a powerful, flexible and reliable rendering
environment that can be used independently or operated
as a dedicated render farm.
Thanks to the TCP/IP Fast Ethernet
network interface, the hardware can be accessed by multiple users
within the enterprise to offer maximum resource utilisation.
RenderDrive 64-bit technology can address 3D model
sizes of 30-million polygons or more and so easily handles automotive engineering data.
Final
images can be generated with resolutions up to 16,000 pixels, suitable
for a variety of display devices or printing options.